These questions apply to most small businesses. Feel free to skip any questions that don’t pertain to you.
1. What problem do I solve for my customers?
2. Who is my typical (target) customer?
3. How will I communicate with my target customer?
4. What products and/or services will I provide? Are there any products or services my customers may expect me to provide that I don’t plan to provide?
5. Where will my business be located?
6. Where will I buy the products I need?
7. What hours will I operate? 8. Who will work for me and how will they be paid?
9. Who will handle critical tasks like selling, ordering, bookkeeping, marketing, and shipping?
10. How will I advertise and promote my business?
11. What are the competition’s strengths and weaknesses?
12. How am I different from the competition, as seen through the eyes of my customers? (Make sure that you answer this question from a customer’s perspective and not from an owner’s point of view.)
Specific Business Questions
Some issues your business faces can be categorized by business type. Make sure your business description addresses both the general business questions that apply to your business and the questions specific to your type of business.
CAUTiON
if you plan to conduct operations in more than one category, be sure to use the specific questions for each type of business that applies.
Retail
1. How will I keep abreast of fashion and taste in my field?
2. Does my location have enough driveby or walk-by traffic to support my business, or must I rely on heavy advertising for sales?
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